About Aurelia

For too long, the industry has obsessed over the surface – quick fixes, loud trends, and routines without meaning. In chasing only what's visible, we’ve lost touch with what’s vital.

At Aurelia, we believe depth is everything.

Depth of thought. Depth of feeling. Depth of self.

Deeper beauty, made visible.

Beauty is more than skin deep. It's a reflection of your inner health, vitality, and confidence. At Aurelia, we’re on a mission to empower people to embrace their unique beauty and feel their best at every age. We believe in a holistic approach to beauty, recognizing the connection between inner well-being and outer radiance.

Our culture is built on the belief that beauty should be both effective and ethical, which is why we're committed to creating products that are good for you and the planet. We're also proud to source and manufacture our products in Italy, renowned for its rich heritage of beauty and craftsmanship.

Meet the expert team behind the formula

Dr. Jonathan Lane

Associated Director of Research, Innovation and Translational Science, leads our research team in Cork, Ireland. Here, he develops innovative, next-generation solutions for immune and microbiome health and cellular rejuvenation. His team of researchers conducts extensive studies on our formulations to demonstrate their efficacy and ensure they deliver visible, lasting results.

Dr. Euridice Castañeda

Our Senior Manager of Translational Science, heads up our Swiss-based team, which develops our safe and effective formulations. She is a renowned expert in nutritional supplements, with 18 years of Innovation and Research & Development experience in the food industry.

Greg Weatherhead

Our Innovation and Research Director for Europe, oversees operations. With over 16 years in the food supplement industry, he specializes in the research and development of both our nutritional ingredients and supplements.

Valeria Felice

Our Science Translation and Research Manager, heads up our research function in Europe. With over 15 years of experience in scientific research, and more than 8 years in the health and wellness industry – she has developed a deep understanding of research-based approaches to well-being.

The science behind the products

At the heart of our formulas lies Eternacell®, our proprietary complex designed to unlock the power of cellular vitality. It’s made of a potent blend of ergothioneine, resveratrol (a powerful ingredient derived from Japanese knotweed), niacinamide, and zinc. This potent blend is formulated to energize cells from within and visibly enhance skin glow, hair strength, and nail resilience.**

Our range features six targeted products: Hair Perfection, Skin Perfection, 3-in-1 Perfection, Hair Revive, Collagen Revive, and Absolute Beauty. Each supplement is developed by hair, skin and nutrition specialists to deliver measurable results – and unlock your inner beauty.